Powder Dilution = Power Dilution

Powder Dilution = Power Dilution

In the complex web economic empowerment, the concept of "Powder Dilution = Power Dilution" is a critical one, especially within the context of the Black community. This phrase encapsulates the idea that as the Black dollar disperses or "dilutes" beyond its community, so does its collective economic power.

In my companies, I always try to support Black-owned businesses and entrepreneurs for the many services we need. This includes hiring Black video directors, music producers, photographers, as well as black mix, tracking and mastering engineers. Throughout my business and life’s journey, I've been careful about where I spend my money.  I have never tried to negotiate the fair prices these professionals ask for their services. If I can afford their fees based on the quality and experience they offer, I pay the full price. If not, I look for another Black-owned business that fits my budget.

The Significance of Circulating Black Dollars

Circulating money within the Black community is not just about spending; it's about investing in the community’s future. When Black dollars are predominantly spent in the community, they fund local businesses, support education and job creation, and help in building infrastructure. This circulation creates a self-sustaining economic ecosystem where wealth is generated, maintained, and expanded within the community.

Understanding Economic Leakage

Economic leakage occurs when money earned by a community is spent outside of it. In many Black communities, this leakage is significant, leading to a dilution of potential economic power. When dollars are spent outside the community, they contribute to the prosperity and development of other areas, often leaving the originating community with limited resources to address its unique challenges and opportunities.

The Power of Local Businesses

Local Black-owned businesses are the backbone of their communities. They provide goods, services, and employment opportunities, contributing to a more robust local economy. By supporting these businesses, the community can retain more wealth locally. This support is not just an economic choice but a political and social statement, underscoring the importance of self-reliance and empowerment.

Creating a Sustainable Future

The circulation of Black dollars within the community is also about sustainability. When these dollars are reinvested locally, they help create a stable economic foundation. This stability is crucial for tackling systemic issues like poverty, education disparities, and inadequate healthcare facilities.

The Ripple Effect

The impact of circulating Black dollars extends beyond immediate economic benefits. It fosters a sense of pride and ownership, encouraging community members to take an active role in their economic destiny. This empowerment leads to increased civic participation, better representation in local governance, and a stronger collective voice.


The mantra "Powder Dilution = Power Dilution" serves as a powerful reminder of the importance of economic solidarity within the Black community. By understanding and acting upon the power of their dollars, Black communities can not only preserve but also amplify their economic influence, creating a brighter, more prosperous future for themselves and the generations to come.

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